No Wallflower Project

No Wallflower Project is a fashion label by young UK-based designer, Henrietta O’Connor, launched in 2019 at London Fashion Week. With a degree in Womenswear Fashion Design & Technology from the London College of Fashion, O’Connor takes inspiration from her youth spent in her grandmothers workshop watching her craft elaborate tasseled curtains and upholstery for her clients while sharing in her love of interiors and art history. She combines this with her passion for visual storytelling and an eccentric approach to design.

With her head always a little in the clouds, No Wallflower Project presents eclectic luxury womenswear and accessories for
sleep and street.   Discover the collection.

Evelyn dress in chartreuse and mauve No Wallflower Project



“A thing of beauty is a joy forever” – J.K.

No Wallflower Project products are all crafted in England and where possible our materials are sourced locally. We are committed to reducing waste and the environmental impact of our company. At the core of No Wallflower Project is the ethos that our products should be long lasting, quality and timeless pieces to cherish. We encourage our customers to shop responsibly with sustainability in mind and to repair, reuse or recycle. Thank you.